Sirius and XM are in the dog house right now, battling it out for control of the largest satellite radio market in the nation. Both have loyal listeners, but is this a battle you ought to be involved in? It is a struggle that is happening in a lot of different businesses as well, such as with pay per click and tv advertising. But there are a number of differences between what XM and Sirius do that can make things more interesting in the future.
To start with, when we talk about satellite radio wars we are speaking about two distinct businesses. Sirius has existed since 1998, while XM has just been on the air for the last few decades. And there’s really only one reason why there’s any kind of competition between both of these companies. They provide exactly the same types of programming, plus they both serve their regional markets. In order to get an XM subscription, a listener also needs to subscribe to Sirius, or vice versa. It is as straightforward as that.
So where does this rivalry get involved? Well, unlike what many men and women believe, the true rivalry between Sirius and XM does not occur on the airwaves. That’s where the real action takes place behind the scenes. The outcome is that Sirius was able to procure greater syndicated programming than XM has managed to obtain. The result is there are a lot of music channels available on satellite radio channels that are carried by XM. This provides Sirius the slight advantage in regards to the total number of music stations.
However, this isn’t all bad news for Sirius lovers. There’s actually good news here, since it usually means that the total quality of the programming that is being offered by satellite radio might be higher than people were led to think. So so that the conflict rages on, just this time, instead of radio stations fighting terrestrial radio channels for commercial-free music channels, they’re fighting each other for the best place. (The final outcome of the Satellite Radio Wars will most likely be decided by which firm can successfully get the most programming onto the airwaves.) And while it might not look like much, the fact is that those who subscribe to a service which carries XM radio are doing this to support their local community, which could mean that they’re likely to stay with their terrestrial supplier.
What do you do to ensure that you stay faithful for your Sirius or XM provider? First of all, if you’re a Sirius owner, you need to always remember to turn the channel to the channel that features your favored sports team. It could seem like an obvious choice, but people who don’t follow sports regularly might have overlooked this tip. There’s no telling what sports events will be covered by local newscasts and local news affiliates. But if you’re quite a lover and always want to hear about your favourite sport, it’s worth giving it a shot. It’s also worth keeping an eye out for any special promotions which satellite radio advertisers have goneas these opportunities can frequently lead to specific discounts as well as free equipment.
One more thing that satellite radio subscribers can do in order to advertise their subscriptions is to look for upcoming Music Festivals. There are many Music Festivals throughout the USA, including ones in Chicago, California, and New York, and people who are loyal to their home city will gravitate toward events that they perceive to be applicable for their own community. If you’re a subscriber to a local music channel, particularly one that provides a wide variety of music and talk shows, you might even find it rewarding to make the most of the extra promotional juice provided with these festivals.